The Ragland Group

Commercialization Strategies

Market Research & Competitive Intelligence

Global Polymer Company. Global polycarbonate resin study focusing on the demand for polycarbonate resin by market segment by region of the world. Key market segments included optical media, building and construction, automotive, computer & business equipment, electrical and electronic, lighting, appliance, medical, packaging, and film. Key industry participants included Dow, Bayer, Teijin, Mitsubishi, Asahi Kasei, and GE. Developed forecast through 2010 by market segment, by region, globally.

 

Global Polymer Company. Identified the key demand drivers for polymers in the optical media market (CD and DVD) worldwide by key market sector. Interviewed customers throughout the supply chain. Developed forecasting methodology that incorporates statistical and voice of the customer factors.

 

Pressure Sensitive Label Manufacturer. Assessed the competitive threat from a leading European manufacturer entering the North America market.

 

Global Building Materials Company. Analyzed trends in the residential sheathing insulation market for extruded polystyrene and polyiso foam. Assessed the threat poised by pending EPA legislation mandating the elimination of existing blowing agents. Detailed competitive supplier sales and marketing strategies.

 

Global Chemical Company. Evaluated the potential opportunity for the use of proprietary excipient technology in pharmaceutical industry. Conducted interviews with formulation R&D aimed at identifying product development opportunities for the client with major pharmaceutical companies.

 

Global Chemical Company: Market Opportunity Assessment for product development partnerships in the "Flavors & Fragrances" Industry. Contacted VP R&D level of the top 12 companies in the industry to assess the potential for joint product development activities with the client.

 

North American Flooring Manufacturer: Market Opportunity Assessment for future trends in resilient flooring materials in North America. Interviewed over 45 customers, competitors, and endusers in the flooring market to determine the use and future specification of VCT versus alternative materials.