The Ragland Group

Commercialization Strategies

Strategic Planning

Explore the strategic planning process with the emphasis on developing the skills and techniques necessary to engage in effective strategy development. Using the Business Strategy Simulation, multiple teams compete within an industry for market share and profitability.

 

Learning Objectives:

·        Understand strategic planning process

·        Discuss various types of strategic approaches

·         Understand intricacies of business decisions

 

Outline:

  • Strategic Planning Components (1/2 day)
    • Mission/Vision
    • External Analysis
    • Internal Analysis
    • Generate Feasible Alternatives
    • Process of Strategic Planning
    • Driving Change
  • Business Strategy Simulation (1/2 day)

 $275 (includes parking, lunch & materials)

 

Course #: 10208224

Wednesday, March 25, 2009

8:30 am - 4:30 pm

UTC: TBA

 

Course #: 10208225

Wednesdays, April 22 & 29, 2009

6:00 - 9:30 pm

UTC: TBA


Registration or for additional information contact:

UTC Divison of Continuing Education

615 McCallie Ave.

Department 5255

Chattanooga, TN 37402

(423) 425-4344

Fax: (423) 425-4170

www.utc.edu/ce